By Chance Barnett, Crowdfunder CEO
In a few short years crowdfunding has grown from a small creative concept into an estimated $15+ billion industry during 2014 and a true “revolution in fundraising” according to Peter Diamandis of the XPRIZE Foundation.
What’s more, each year the dollar amount crowdfunded roughly doubles.
With that as a baseline, the overall market is further accelerating as we’ve now added to the existing market for rewards-based crowdfunding with the newer ‘equity crowdfunding’ in the U.S. This was initially only available to accredited investors, which came into play last year under Title II of the JOBS Act, and now non-accredited equity crowdfunding under Title IV of the JOBS Act where everyone can invest.
While crowdfunding has become an incredible way to generate awareness, pre-sell new products, or raise equity funding for a startup, creating a new company and brand isn’t the only opportunity available with crowdfunding…
Crowdfunding also represents a huge opportunity for existing “household” brand names and consumer-facing companies to bring older, yet well known brands, back into the marketplace.